For many newer multifamily investors, the last 18 months felt like a holding pattern. Headlines focused on distressed Class A deals in oversupplied urban cores, while aspiring investors—especially those with one or two properties—hit pause. But beneath the surface, a shift is happening. And it’s not in the glitzy towers or institutional deals. It’s in the overlooked, mismanaged, underpriced Class B & C multifamily assets—particularly those within 70 miles of Texas’s major met

RAI Commercial Group has been actively tracking this deal because of Howard Hughes' outsized presence and influence in Montgomery County Texas—particularly in The Woodlands, where HH is both a master developer and economic bellwether. As a firm that brokers long-term commercial real estate deals, we watch strategic shifts like this closely. When a real estate pure-play like HH signals a desire to diversify its income streams, it raises important questions for our clients:

Retail isn’t dying—it’s evolving. And Montgomery County TX just gave us the playbook. If you’re serious about long-term retail investment, stop chasing outdated narratives and start paying attention to where the fundamentals are strongest.