RAI Commercial Group has been actively tracking this deal because of Howard Hughes' outsized presence and influence in Montgomery County Texas—particularly in The Woodlands, where HH is both a master developer and economic bellwether. As a firm that brokers long-term commercial real estate deals, we watch strategic shifts like this closely. When a real estate pure-play like HH signals a desire to diversify its income streams, it raises important questions for our clients:

Retail isn’t dying—it’s evolving. And Montgomery County TX just gave us the playbook. If you’re serious about long-term retail investment, stop chasing outdated narratives and start paying attention to where the fundamentals are strongest.

Flex space is no longer a fringe concept. It’s the future of adaptive, income-producing commercial real estate—and savvy investors are already taking positions.